As a Graphic Designer within Flipkart’s BGM (Beauty, General Merchandise) category, I specialize in architecting scalable UI solutions and high-performance marketing ecosystems for India’s largest e-commerce platform. My work sits at the intersection of product design and brand storytelling, where I have successfully transitioned from core production to owning the end-to-end design lifecycle for 30+ L1 Category Stores, including Beauty, Food, Toys, Auto, Sports & more.

I have been a key creative driver for flagship high-visibility events such as Big Billion Days and Flipkart Glam Up. My contribution to the K-Beauty Store launch—which debuted at a large-scale celebrity activation in Mumbai—demonstrates my ability to manage complex projects from conceptual wireframing to live, multi-channel execution.

The following collection showcases a 360-degree approach to design: from conversion-led Category Landing Pages (CLPs) and performance marketing suites to immersive experiential visuals for social and live events. Each project reflects a commitment to design excellence, cross-functional collaboration, and the ability to deliver high-fidelity work within the high-velocity environment of a market leader.