MyWorks
Flipkart
PROGRAMS USED: FIGMA, PHOTOSHOP, ILLUSTRATOR
As a Graphic Designer within Flipkart’s BGM (Beauty, General Merchandise) category, I specialize in architecting scalable UI solutions and high-performance marketing ecosystems for India’s largest e-commerce platform. My work sits at the intersection of product design and brand storytelling, where I have successfully transitioned from core production to owning the end-to-end design lifecycle for 30+ L1 Category Stores, including Beauty, Food, Toys, Auto, Sports & more.
I have been a key creative driver for flagship high-visibility events such as Big Billion Days and Flipkart Glam Up. My contribution to the K-Beauty Store launch—which debuted at a large-scale celebrity activation in Mumbai—demonstrates my ability to manage complex projects from conceptual wireframing to live, multi-channel execution.
The following collection showcases a 360-degree approach to design: from conversion-led Category Landing Pages (CLPs) and performance marketing suites to immersive experiential visuals for social and live events. Each project reflects a commitment to design excellence, cross-functional collaboration, and the ability to deliver high-fidelity work within the high-velocity environment of a market leader.
Flagship Campaigns
When the stage is this big, every pixel counts. This section showcases some of my contribution works on Flipkart’s largest annual properties—from the high-octane energy of Big Billion Days to the curated elegance of Glam Up. These projects represent the intersection of data-driven strategy and creative storytelling, delivering seamless experiences to millions of users in a high-stakes, fast-paced retail environment.
Flipkart
A two-day large-scale beauty event with an online sale that brought together influential voices, major brands, and a massive live audience. Created off-app marketing performance creatives, event agenda, K-beauty page launching
Flipkart
India's massive online shopping festival making it one of the biggest annual sale. Created in app and off app creatives, cheatsheet and other performance marketing creatives
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Flipkart
A creator-led event celebrating India's food culture by blending an on-ground festival with an online sale, connecting top food brands and celebrity chefs. Created event agenda, standee and other in app creatives
L1 Category Landing Pages (CLPs UI)
In this role, I spearheaded the visual architecture for over 30+ L1 Category Stores, including Beauty, Food, Toys, and Sports & Fitness. Tasked with evolving the user interface within the Flipkart app, I created UI design for diverse business verticals. My focus was on creating modular, high-conversion layouts that balanced brand aesthetics with functional scalability. By optimizing FSN placements and streamlining the navigation flow of Category Landing Pages (CLPs), I ensured a cohesive and frictionless journey for millions of daily active users, maintaining high design standards across a high-volume digital ecosystem.
